Enjoy your meal.
Our paths diverge here.
LOBSTER works through the connections between identifying the problem, putting the unarticulated onto the table as a problem, and the process of creating the Big Idea. Well-developed problematization directly impacts project outcomes by firmly linking the stages of Big Idea creation. Problematization is the most important ‘starting point’ for the entire project process. Big Ideas don’t grow on trees. They come from the DNA of the business/brand.
LOBSTER is a project-based organization that generates creative big ideas (CBI) tied to business objectives. The acronym CBI can be interpreted as ‘Creative Big Idea’ or ‘Creative Business Idea’. The professionals in the LOBSTER kitchen have extensive experience and a history of major projects. Untold experiences and business practices are no longer just “a process that has been lived”; they are a great value that remains incomplete unless shared. Today’s dynamic brands offer not only products or services, but also stories and insights. While every experience inspires the next strategy, a culture of sharing increases teams' learning speed, creativity, and resilience. Professionals who share their experiences contribute to the chain of industry wisdom and strengthen the community's trust.
Our concern is the big idea required by the business goal and vision: putting the lobster on the table and sharing it. We collaborate with brands to provide creative and, most importantly, actionable business, communication, and marketing ideas that are strategically sound and informed by insights, data, and analysis. If you need creative, strategic, and transformative Big Ideas for brand positioning, growth, marketing, and communication strategies as defined on our Project Areas page, we can work together. Go to your agency, digital solution partners, and marketing team with a solid strategy, fueled by insight, data, and analysis, and with creative and, most importantly, actionable business and communication goals.
You can imagine LOBSTER as a large restaurant where top chefs work. The chefs here (we call them Intelligents) are professionals who have worked on numerous projects in their fields. You could also say that these people of action and ideas, who would never come together in two different worlds, are united in LOBSTER's kitchen.
We recommend that you take a look at the experience summaries on this page to get to know us better.
TANSU M. GÜLAYDIN
EMRE SAYGILI
GÖKHAN EROL
GÜRKAN ÇANAKÇI
İLKER ÇAĞLAYAN
BURCU ŞARLI
MERCAN ŞENEL
Dr. BURAK AMİRAK
DENİZ GÜLAYDIN
ARDA ACAR
UMUR BERKER
BURAK TOPALAKÇI
ONUR ERDOĞAN
BARIŞ HACIKASIMOĞLU
BARIŞ ALTINKAYA
SERKAN BİLİR
BORAN PAKKAN
ERSOY AKKARTAL
BURAK ALİ GÜL
TUBA ÇIRPICI
AZİZ KURŞUNLU
BURAK ÖZGÜNEY
CEMRE DEMİRCİ
CEREN AKIN
